Commercial AV integrator TVC Technology Solutions has completed a comprehensive hospitality AV installation for Donkey Social, part of the Amber Taverns portfolio of bars, pubs and clubs.
As a new venue, Donkey Social was developed as a modern, community-focused venue offering premium live sport, music and entertainment experiences across multiple customer areas. It required a fully integrated entertainment environment designed to support live sport, digital signage and immersive customer experiences in independent customer zones, while remaining simple and intuitive for staff to operate.
To create a high-impact visual experience throughout the venue, TVC installed a range of Samsung 4K hospitality displays, including 55in and 75in screens positioned across the main customer areas, bar spaces and social zones.
At the heart of the installation, TVC deployed a WyreStorm NXT AV-over-IP distribution system, enabling multiple content sources including Sky Q, Atmosphere TV and digital signage content to be distributed seamlessly throughout the venue.
The system allows staff to independently manage different entertainment zones depending on the atmosphere required, whether showing live sport venue-wide or creating more intimate social zones.
The AV-over-IP infrastructure also provided future scalability for additional displays and entertainment sources as the venue evolves. To support promotions and customer engagement, TVC integrated a dedicated Startle digital signage solution featuring professional signage displays and high-brightness window screens.
Positioned throughout key customer areas and visible externally, the displays showcase live sport schedules, venue promotions and upcoming events while helping attract passing footfall throughout the day.
As part of the wider refurbishment project, TVC also upgraded the venue’s outdoor entertainment area with Outvue outdoor TV displays, commercial-grade audio systems and weather-protected AV equipment designed for year-round use. The upgraded external space allows customers to enjoy live sport and entertainment outdoors while maintaining the same high-quality viewing and audio experience found inside the venue.
Chris Whitlock, Technical Director at TVC Technology Solutions says, “Donkey Social is a great example of how modern AV can completely transform hospitality environments. The combination of Samsung displays, flexible AV distribution and integrated digital signage has created an entertainment space that’s engaging for customers while remaining easy for staff to manage. The finished installation gives the venue complete flexibility to support live sport, promotions and entertainment across both indoor and outdoor areas.”
The completed installation provides Donkey Social with a scalable and future-ready AV environment that enhances customer engagement, supports operational flexibility and delivers a consistent entertainment experience throughout the venue.