Lewis CaliburnHisense and Leeds United have unveiled the new Hisense Leeds Lounge at the Elland Road Stadium ahead of the club’s return to the Premier League.
The Hisense Leeds Lounge is a 300-seater premium hospitality lounge and conference space on the 2nd floor of the East Stand, featuring cutting-edge technology upgrades from Hisense throughout the space. The centrepiece is a 8m x 2m screen from Hisense located on the stage.
The opening of the Hisense Leeds Lounge deepens the partnership between Hisense and Leeds United. Beginning in 2020, the partnership continues to demonstrate an integration between the two brands, with Hisense TVs and appliances supporting Leeds United’s hospitality throughout the stadium.
Almost every box, lounge, restaurant and concourse across the near 38,000-seater stadium features Hisense products, delivering clear picture quality and immersive sound to hospitality guests and regular Season Ticket Holders alike.
Alongside the technological improvements, the Hisense Leeds Lounge welcomes two new high-spec bars and its own dedicated state-of-the-art restaurant kitchen. Displayed across each wall, guests will find photographs paying tribute to some of Leeds’ most accomplished sporting figures of all disciplines from Nicola Adams, Rob Burrow, David Batty to Paul Hunter and Kadeena Cox.
Along with the Hisense Leeds Lounge, the East Stand at Elland Road also boasts several substantial new restaurant, bar and lounge upgrades including several new Hisense 100in TVs ready for fans to experience ahead of the 2025/26 campaign.
Arun Bhatoye, Head of Marketing at Hisense UK, comments, “The Hisense Leeds Lounge marks a new step in our long-standing partnership with Leeds United, providing guests with a world-leading matchday experience powered by Hisense’s award-winning technology. We’re incredibly proud that even more fans can benefit from our exceptional product line as part of their day at Elland Road and with the Hisense Leeds Lounge, we have the chance to showcase some of the very best there is to offer in audio-visual technology.”
Morrie Eisenberg, Chief Business Officer at Leeds United, adds, “We’re thrilled to welcome fans back to Elland Road with the opening of the Hisense Leeds Lounge, setting a new standard in hospitality ahead of the new Premier League season. The opening showcases the tangible value that Hisense’s partnership with Leeds United gives to fans, with thousands more able to benefit from its superb technology products in our iconic stadium every season.”
The installation of the Hisense Leeds Lounge was carried out by Hisense B2B and its partners at Willow Communications.
