Daniel J SaitThis year AWE is celebrating its 85th anniversary, and 20 years in the custom installation sector. To mark the occasion, the fourth generation family-run business has launched a CI loyalty scheme.
AWE has a number of activities planned during the year, including a CI Loyalty Scheme focusing on some of its exclusive and key brands.
“We are delighted to reward our customers’ fantastic loyalty by giving away a range of rewards worth over £50,000 at SRP value, plus tickets to some very special events!,” says AWE’s Managing Director, Stuart Tickle.
Prizes include product giveaways and invitations to some of the UK’s most exclusive events throughout the year. Starting March 1 and running until the end of 2020, registered trade customers will accumulate points for purchasing qualifying products at a published rate given to all participants.
There will be three separate qualifying periods. Every 10 points accumulated during a qualifying period earns that company one entry into a prize draw, so the more points earned the greater the chance of winning.
Each draw includes a star prize, being a Sony or LG 4k OLED TV or Sony 4k projector. There are also nine runners up prizes including the new Denon Home HEOS Speakers, to URC control solutions and Epson PRO-UHD projectors. There will be 10 winners per draw.
Points will be reset after each period to ensure all dealers retain a fair chance of winning.
The qualifying periods are:
1) March – June 2020
2) July – September 2020
3) October – December 2020
The qualifying products are from within the following brands: Definitive Technology, Denon, Epson, Heos, LG, Marantz, Sanus, Sony, and URC.
In addition, AWE will be announcing bonus periods where extra points will be awarded against particular brands, plus an additional special prize for a top purchaser that period. Winners of the bonus prizes will each attend a different special event in the UK.