The launches cover a dozen products for residential and commercial sectors including 4K/UHD extenders, switchers and matrixes and Atlona’s first residential components supporting HDCP 2.2 content protection.

“As a new Silver Sponsor of the show, we’re making extra efforts to demonstrate our increased focus on European and international customers,” says Ilya Khayn, president and co-founder.

“We’re kicking off a new year and we think ISE is the right place and the right time to start some global buzz about the products we’re bringing our customers. The new solutions we plan to unveil are definitely going to get our partners, prospects, and other people talking and not just in Europe.”

Ilya adds: “I can’t reveal details yet, but I can say that customers can expect to see more of the kind of products we’ve built our reputation on – smartly-featured integrated solutions, unfettered third-party control compatibility, ultra-reliable performance and great value.

“I am also quite sure customers, in the U.S. as well as Europe, will be pleased to hear how quickly they’ll be able to have these products in their hands. We will wait until ISE to announce that as well.”

One important addition to the Atlona line will be components utlising new HDBaseT 5Play standards with the capability to route 4K/UHD video, audio, control, power and Ethernet over a single category cable. 

Ilya concludes: “Distributors and dealers at ISE will be happy to hear that we have increased our support this year by adding dedicated training personnel to our team in Europe. This means partners will get more and new opportunities for live training from our factory-trained staff. With all our product and marketing developments, we are very optimistic about business this year.”

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