ZetaDisplay, European Digital Signage provider, announces an updated organisation and the appointment of Laila Hede Jensen as new Chief Commercial Officer. Laila will attend the ISE in Amsterdam Mid-February.

Laila joins the company after 15 years of global sales and marketing experience with leading brands in the AV and technology sectors, including Unilumin, SiliconCore and Samsung.

Based in the Nordic region, Laila will lead the business’s revenue plans and business development as well as strategic relationships and account management teams.

Most recently at the world’s largest LED manufacturer Unilumin Group as Vice President of Sales, Laila built a new international sales and support organisation in EMEA. Her role saw build new partnerships with leading system integrators, consultants, end-users and developers worldwide.

She also holds a board position at the Digital Signage Organisation, providing its members with a strong voice in the digital signage industry, through learning and sharing best practices.

Laila comments, “I have closely followed ZetaDisplay’s development during the past years and I am impressed about the determination to take the lead in the further develop­ment of our industry. I am excited to becoming a part of the journey and expand the business internationally.

“We are acting in a fast-growing market and we are preparing the ground to take the industry by storm. We have an exciting customer portfolio at hand that we intend to strengthen both locally but also across borders. It is a move towards bringing international alignment to the business enabling scalability of its sales, marketing and project functions.”

CEO Per Mandorf adds, “After a period of rapid expansion through the acquisition of seven companies, it is now time to align our resources and to capture scalability, move from national to international sales and operational focus.  Laila’s appointment will enable us to better respond to customer expectations regarding international projects, complex deliveries, advanced product concepts as well as innovative software solutions. She will be a vital asset to bring our plans to life.”

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