Specialist in display and touch technology, HANNspree, has announced that the company is strengthening its UK distribution channel thanks to a new partnership with leading distributor Westcoast.
The new relationship is intended to deliver further coverage of the entire HANNspree product portfolio and increase traction in key target markets identified for HANNspree’s growing touch product range.
“Touch screens are becoming increasingly popular and important, so with this key signing Westcoast have a vendor that is well recognised in this space,” comments Alex Tatham, Westcoast’s MD. “HANNspree has a range of product that will help in the corporate, industrial and education sectors as well as an outstanding, complete run-rate range.
“We will have a new focus on AV and Monitors with a new product team, and increased sales effort in an area that Westcoast has not been recognized for in the past.”
Alex adds, “All that now changes – and our new HANNspree relationship is just one of the first of a number of new product signings that will take Westcoast to new customers and enhance our existing relationships. I look forward to talking enthusiastically to all HANNspree customers in the coming months!”
Commenting on the partnership, Martin Kent, territory manager at HANNspree, says, “HANNspree looks forward to working with Westcoast on specific touch projects which will be supported by our growing touch portfolio, and continuing to grow our B2B and public sector business via Westcoast’s resellers. We are enthused by the ambitious plans of Westcoast and fully recognise how we can support their requirements within the display sector.”
In addition, Westcoast has announced the appointment of a new AV and Display product manager who will be responsible for managing the HANNspree relationship. Richard Carr spent over 10 years with Sony in various roles, including head of distribution, before spells at Viewsonic and Annodata. “His knowledge of the market and enthusiastic approach will spearhead our new approach,” says Alex Tatham.
HANNspree’s display portfolio is available from Westcoast as of right now.