As part of a massive investment and re-launch, UK specialist in high-quality screen and TV technology, Videotree has created some really clever Magic Mirror experiences for Harrods Beauty Hall.

Due to be finished in 2020, the new Beauty Hall will eventually be an impressive 90,000 sq ft, increasing its share of the famous department store by over 50%.

A major hit so far with customers and the specialist beauty and retail press have been the Magic Mirrors which have been created to digitally map facial features so that customers can try different products such as lipsticks, foundations, blushers, all without ever putting them on their skin.

Videotree was commissioned by GA Design, London as part of this major £200m refurbishment, to be completed in three-phases into 2020.

All the mirrors have been custom designed using the very latest in vanishing mirror technology and the project is totally unique in the UK.

The products have been designed and created in the UK using the latest 3D design and 3D printing and machining. The hardware has been matched with cutting edge AG reality make up software.

The screens are programmed to be able to cope with the entire range of brands like Dior and Loreal available to buy in the store.

“Our dedication to product design is unrivaled and well renowned. This project has taken over 18 months to complete with over 50 individual parts that had to be custom designed and machined to create what you see now”, says Ian Rees, Company CEO.

“The product combines the best AR technology and beautiful engineering and has already led to significant inquiries from other leading retail stores across the globe where we hope to deploy similar products to them,” adds Chris Bruce, Head of Sales for Videotree.

Check out this really cool video of how it was all put together.

No more articles
%d bloggers like this: