Tripleplay and Triple Jump Technologies (TJT) have revealed a unique integration allowing stadium digital signage and IPTV screens to be utilised for real time fan information, product marketing as well as queue and crowd management.
Already deployed at Twickenham Stadium as part of its recent £80m upgrade, the Tripleplay and TJT solutions enable any venue to redirect ticket holders to quieter kiosks, towards under-performing target products and to promote special offers, linked in to live data from the TJT platform. This information is delivered via stadium screens and the Tripleplay Digital Signage solution.
Tripleplay CEO, Steve Rickless sees this integration and partnership as a major advantage for Tripleplay: “The connected stadium concept is about more than just linking the stadium to the world wide web or providing media to the fans, it is about delivering an enhanced match day experience for supporters, engaging your ticket holders and maximising return on investment, through connected stadium technologies.
“Many IPTV and Digital Signage solutions look to stand alone in their environment, delivering a standard experience, by using the Big Data provided by the TJT platform we can now enable our clients’ spectators to spend more time in their seats supporting the team, less time standing in queues and more time engaging with content.”
Roy Yaoz, chief commercial officers at TJT adds: “TJT’s RAM Platform enables venues to interpret data from a variety of retail systems and enable an overarching layer of financial, operational and marketing management – this enables the management teams in the venue to action decisions in real time. This unique business solution creates an enhanced fan experience and growth opportunities for our clients.
“The integration with Tripleplay is an extremely important layer of our Smart and Connected Stadium approach. Combining Tripleplay’s robust solutions and TJT’s data and business processes engine provides our customers a unified smart solution connecting business data and fan engagement with measurable returns. Utilising the integrated solution enables venues to fine tune fan engagement content through in context, real time data and real time digital communications to fans. Further more, this cooperation will enable the venues to create new fan journeys taking into account location, business performance, sponsorships and fulfilment – this is a game changer. ”
Tripleplay’s IPTV and Digital Signage solution is deployed at around 50 sports stadia and arena around the world, including Daytona International Speedway, Wimbledon Tennis, Chelsea FC, Spartak Moscow, Cape Town Stadium, Manchester City and Cardiff City.
TJT Technologies solutions are deployed at multiple stadia and arenas in Europe including Twickenham Stadium, Wembley Stadium, AVIVA Stadium, Southampton FC, Chester Race Company, Liverpool FC and Lords Cricket Ground.