Motorcycle sales have declined across Europe in the past few years, meaning manufacturers have to work harder and smarter to entice consumers. For Suzuki that meant modernising its stores with a new digital signage solution. It enlisted the help of Sony to give it exactly what it needed.
Suzuki already had a digital signage system installed in its motorcycle stores, but it was described as ‘unintuitive’ and ‘outdated’. That meant it took too long to roll out new graphics to the screens, and that slow pace could mean lost sales to competitor brands.
Commenting on the old system, Julien Garcia, head of marketing at Suzuki France, notes: “We drastically needed to improve our old signage solution. It was made up of basic flat panels that we had to manually update the imagery on through USB sticks.
“We came to Sony with a bold request – make the process easier for both stores and our AV team in our headquarters.
“While functional, the USB sticks were outdated, didn’t allow for instant communication and in some cases, were even easily stolen.”
Suzuki required a solution that could reduce customer wait time and communicate the latest offers to them in a clear and concise manner. Its system was particularly poorly equipped to showcase short-term offers with availability for just 1 – 2 days and couldn’t be updated quickly enough. To make it possible, Suzuki needed a digital signage solution that:
- Could be managed from headquarters but also used in each store – both for content creation and diffusion calendars
- Is easy to use, even without training
- Could be powered on & off at specific times automatically
- Is simple to duplicate and install across a range of sites
- Could be easily customised and adapted by each store to meet their individual needs
Currently Sony is equipping 106 of Suzuki’s 180 motorcycle stores in France with a complete signage solution, and the deployment is expected to finish in the near future. Each store has a BRAVIA Professional Display and accompanying TEOS Digital Signage Solution, with the new displays capable of displaying 4K content, making it more impactful.
To enable instant content updates and create a network of signs across the country, Sony’s TEOS digital signage solution simplifies the management and distribution of Suzuki’s signage content across multiple networked BRAVIA displays.
The new system has thus far been a success for Suzuki, with the company even going so far as to make it compulsory for all stores across France.
Speaking about the project, Julien concludes: “The entire installation process was very easy and the only requirement for each store was to connect their BRAVIA Professional Display to the internet through a wired, or Wi-Fi connection. Back in HQ, our designers love the TEOS solution as they can connect quickly and easily through a web access using an ID and password. Then from within the platform they can create, schedule and share content to all, or select stores instantly with a user-friendly interface.”