Samsung Lithuania is celebrating Lietuvos Draudimas, one of the largest insurance providers in the Baltics, recent decision to implement Samsung’s Smart Signage Platform to run and manage its digital advertising campaign.

Lietuvos Draudimas is using the system, powered by Signagelive’s cloud-based software, to distribute high-resolution content on a series of displays installed in strategic locations throughout Lithuania.

The insurance company is hoping that the digital signage network will engage with customers, despite fighting for mind-space with billboards and printed posters, which are prevalent in the same environment.

Unlike printed advertising, Lietuvos Draudimas can manage its campaign while it’s live – analysing how customers respond and then adapting the advertising to be more effective.

The Samsung Smart Signage Platform has been supplied and installed by Hansab, a Signagelive strategic channel partner in the Baltic region.

The installation comprises a combination of 48in and 55in Samsung displays, including the DB48D and DB55D models, installed in highly visible locations, such as the main concourse or busy escalators, to catch the attention of passers-by.

The Samsung Smart Signage Platform, powered by Signagelive, was selected as the preferred option because of its user-friendly qualities and advanced scheduling capabilities.

It also represented a more cost effective solution when compared to traditional advertising and could be installed in less than 10 weeks.

Hansab was also able to offer wide service network support, ensuring maximum uptime.

The digital signage network has enabled Lietuvos Draudimas to run and manage a countrywide digital signage campaign from a centralised point.

Displayed content, created by a third-party media agency specifically for the project, is stored and managed on Signagelive’s cloud-based platform, thus eliminating the need for onsite media players and storage servers. 

Content can be pushed out nationally or on a display-by-display basis, depending on the location or the service being promoted.

Says Dovydas Stukas, sales manager of Hansab, notes: “The Samsung/Signagelive offering has given Lietuvos Draudimas insurance a highly visible and engaging means to communicate its different product and services to its clients.

“The installation was completed in less than 10 weeks and Lietuvos Draudimas are already in a position to embark on a targeted advertising campaign and see a return on their investment.”

Jason Cremins, CEO, Signagelive adds: “This is the fourth SSSP project we have completed in conjunction with Hansab in less than 12 months, which says a great deal for their reputation and in the market and the benefits of our SoC software. I look forward to developing a long-term business relationship with them.”

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