Seloy Live recently installed what it is calling ‘the world’s first ever see-through, touch-screen storefront’ using the company’s Supercharged glass – in partnership with the Kalevala Innovation Lab, the store’s digital services subsidiary.

Receiving the install was the Kalevala Jewelry flagship store in Helsinki, which is reportedly the only storefront in the world to utilise a genuine interactive touch-screen window.

The window’s application – allowing shoppers to create a 3D snowflake and share it via social media – was created by Helsinki-based digital agency Great Apes.

“We’re so excited about this installation,” enthuses Seloy Live sales director Anne Lindgren. “It’s fantastic to see our Sense glass technology being used for the first time for retail purposes, and we can’t wait to announce our next installation!”

“Seloy Live’s Supercharged glass is unique and it’s exciting to have the first window with embedded-touch interactive technology on the front of our flagship store – allowing customers to interact whilst still being able to see through to the retail environment within,” adds Terja Koskenoja, production director and head of innovation at Kalevala Koru.

Seloy Live will be exhibiting at ISE 2017 on booth 14-M270, partnering with Feonic to showcase a 90” portrait interactive touch window with embedded sound, as well as an 80” Sense in landscape, a 43” Shine customised mirror solution for augmenting existing professional displays, and a 60 x 120cm Shade window with electronically adjustable transparency.

What exactly are Seloy Live’s Supercharged Interactive, Customisable Glass Products? CIE takes an in depth look, here.


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