Samsung’s acquisition of Harman came as a shock to many, but at InfoComm 2017 the reason behind the acquisition became clear, as Samsung showcased the synergy offered by the joined companies.

Samsung and Harman both illustrated how their fully-integrated audio and visual solutions were helping commercial integrators to get the most out of their projects. At the start of the conference on June 14, the companies held the Samsung-Harman Partners Forum, where speakers discussed how the integration of Samsung’s visual display technologies with Harman’s audio, lighting and control solutions can create an engaging, multi-sensory experience in entertainment, transportation, retail, hospitality, corporate, education and government environments, among others.

Through the incorporation of Samsung’s motion sensors, drape controls and thermostats, and Harman’s voice-enabled cognitive room solution, for example, a hotel room can be transformed into a fully-connected environment that offers guests an upgraded in-room experience.

Likewise, a cinema that utilises a combination of Samsung’s cinema screen and Harman’s JBL speakers and Lexicon immersion processor allows moviegoers to enjoy the latest blockbusters in a new way. This collaboration, first presented in Samsung LED Cinema Screen in Las Vegas on March 27, is expected to be commercialized in July.

Under the theme ‘Your Future. On Display,’ Samsung’s stand at InfoComm also showcased a suite of next-generation signage technologies, including two that were deployed in collaboration with Harman, that aim to improve efficiency in customer engagement and operation across all verticals.


Samsung demonstrated how Harman’s AMX Acendo Core and Acendo Vibe work well with its touchscreen displays to create a huddle space solution that allows for highly efficient remote video conferencing. Visitors were also able to see how corporate interactions in the boardroom can be enhanced through Samsung’s SMART LED Signage equipped with Harman’s AV Control System.

“By bringing the leading technologies of Samsung and HARMAN together, we hope to build a more synergistic future to redefine what’s possible in the enterprise environment,” notes Seoggi Kim, executive vice president, and visual display business at Samsung Electronics. “We look forward to elevating user experiences and offering more powerful and integrated solutions to our partners as the needs of the market evolve.”

“Together we are well-positioned in an economy where businesses are increasing spending to create more memorable experiences for their customers and to increase productivity from their employees,” adds Mohit Parasher, EVP of Harman and president of HARMAN Professional Solutions. “Combining audio, video, lighting and controllers into one solution is where the combined synergies of Harman and Samsung become very compelling as we define the next generation experience.”

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