BeaPPDS has announced the launch of its new visual identity and website, showcasing a new logo as well as the tagline – Powering evolution.
Over the past two decades, PPDS has evolved from a position of being a new entrant in an already highly competitive and crowded market to quickly becoming an established brand.
With its full range of Philips professional display solutions (including digital signage, LED displays and professional TVs all built in-house in its purpose-designed manufacturing facilities in both Europe and China), PPDS is a brand recognised for providing ‘dedicated, world-first, industry influencing solutions and services to customers across all business sectors’, including hospitality, corporate, retail, education and healthcare, among others.
A new strategy – powering evolution
More than a year in planning, the new PPDS brand, which is seen in full effect on an equally new and improved website, ‘supersedes the existing Philips Professional Display Solutions identity’ according to PPDS.
As part of that new brand strategy, PPDS is now accelerating its core strategic business streams, to provide even more value to the AV channel and to their customers. These include:
- To bring more advanced solutions, rather than simply displays, to customers, when they need them most. Harnessing its growing and enviable third-party partnership network – demonstrated clearly in 2020 with the PeopleCount, safer social distancing displays, including solution options from both Bosch and NowSignage.
- To facilitate access to global markets for customers, with a full, global product and solution portfolio, backed by a one-stop approach and a single point of contact, regardless of location or geographical reach.
- To lead from the front in driving and supporting environmental consciousness and sustainability in the industry, and to reduce unnecessary waste, whether it’s paper-based or electrical, both internally and for customers.
Chris Colpaert, General Manager for EMEA, AP and NA at PPDS, says: “Our new strategic direction is focused on total solutions, global presence and sustainability. And this important strategic redirection is the right moment to give our organisation a new identity – PPDS. With a strong financial position and firm foundations as a part of TPV – the world’s largest manufacturer of monitors and a leading provider of display solutions – our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organisation.”
Ron Cottaar, the Marketing Director behind the new brand at PPDS, explains: “It all starts with powering evolution. We enable our customers, helping them to bring their ideas to life. And we inspire them to push the boundaries to create and deploy new ideas that they didn’t even know were possible. This means we work together, listen to business needs and bring solutions to life.”
Franck Racape, Vice President EMEA, concludes: “At PPDS, we are dedicated not only to our own organisation, but also to the professional display and AV industry as a whole. Continually raising the bar to bring the solutions our customers need when they need them.
“As PPDS we’re executing the next phase in our company’s evolution, adding even more value to our evolving Philips digital signage, LED displays and Pro TV solutions and making it even easier to do business, whether you’re a single office or retailer with thousands of stores across the globe.”