Jordan O'BrienOblong Industries, Inc, maker of multi-stream meeting applications and pioneer of interactive spatial computing environments for the new era of collaborative work, has been increasingly focusing on growth in EMEA in recent years, and as part of that growth plan the firm has announced a strategic sales partnership with Technological Innovation Group (TIG).
TIG is the sales and marketing organisation headed up by Robin van Meeuwen, who you may know as the EMEA President and CEO of Crestron. Up until now, TIG has been mainly associated with Crestron in Europe, as the group is a major shareholder in the firm, but the new deal will see it support Oblong Industries in the expansion of the Mezzanine offering.
Robin van Meeuwen, CEO of TIG, noted, “As our business evolves to include the very best technologies for our EMEA customers, Oblong’s Mezzanine jumps out as the most groundbreaking and directional meeting room solution. It combines a winning UI with the ability to leverage an impressive number of existing hardware options for screens, codecs, and end-user platforms and devices. Whether for a conference room upgrade, a new briefing center installation, or an enterprise-wide deployment of teaming spaces, Mezzanine flexes to bring interactive multi-stream, multi-source capabilities to every team and space. At TIG, we know our contacts in the commercial spaces across Europe can benefit enormously from this innovative technology and we are very excited to be working with Oblong.”
John Underkoffler, CEO of Oblong Industries, added, “With TIG’s offices and relationships in the region we’ll effectively double our footprint. We’ll maintain our Oblong Europe offices in London and Munich, and partnerships with our existing integrators across a host of cities, but nobody knows the needs of the customer base like TIG,” he states.
Through this strategic partnership, TIG will increase awareness of the Mezzanine platform by engaging customers across all verticals, including integrators, resellers, specifiers, and design agencies. Oblong will continue to work directly with its current customers and resellers in EMEA while the TIG partnership will assist in developing a greater number of opportunities for resellers to pursue, and will better address areas that are under-served.