Nexo has appointed Audio XL’s live sound account manager as the company’s European sales director.

Alain Boone has joined the international sales team at Nexo, but he’s already familiar with the range having previous worked at the company’s Belgian distributor, Audio XL.

It’s not just Nexo products that Alain has experience with however, with Audio XL also having JBL, Soundcraft and BSS on its books, alongside Nexo and Auvitran.

Alain has 25 years’ experience as a live sound engineer, covering festivals and tours with Front 242, Primal Scream, Ziggy Marley and the Wailers with Jimmy Cliff.

At Nexo Alain will work with sales director Denis Baudier, managing the company’s distribution partnerships that complement the manufacturer’s subsidiary sales operations in France, Germany, UK and Ireland.

“Alain has lived and breathed the NEXO brand for many years,” comments Denis Baudier.

“He has invaluable experience at every level – hands-on as an engineer and system tech, as a sales consultant and as a high-spec equipment distributor – so this is a key appointment which will add real strength and depth to the NEXO sales force.”

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