Systems integrators, resellers and OEMs in the European broadcast and professional AV markets have a new distributor they can rely on as they strive to keep pace with rapidly-evolving technologies fueled by IP-based innovations.

Launchedearlier this year, MVD Europe B.V. says it provides value-addeddistribution services and manufacturer representation in Europe with a focus onthe latest video production and streaming media solutions.

MVD Europe (MVDE) is led by industry veteran Edo van der Gaag, who brings nearly 30 years of directly-relevant experience in digital media and streaming technologies.

Edo’s background makes him well-equipped to be a bridge between manufacturers and their channel partners, having worked on both sides of the equation — as director of European sales for video streaming pioneer Digital Rapids, following 19 years as co-owner of systems integrator and production services provider Trigital B.V.

Offering business development, marketing, logistics, channel management, product support and post-sale warranty fulfillment services, MVD Europe says it is chosen by manufacturers, integrators and dealers for its industry expertise and dedication to an exceptional customer experience at every level of the supply chain.

Careful not to compete with its channel partners, MVDE provides product consultation to end-users but refers them to authorised resellers for purchasing.

Product line-up

MVD Europe’s first product lines include Magewell’s video capture, processing, streaming and playout solutions; PTZOptics’ high-quality, professional pan/tilt/zoom cameras; and HuddleCamHD USB-connected conference cameras and speakerphones.

Notably, MVD Europe will be the exclusive European distributor of Magewell’s recently-announced Pro Convert family of plug-and-play hardware converters for bringing traditional video signals into live, IP-based production workflows using NewTek’s royalty-free NDI(r) technology.

“While a lot of distributors have consolidated into larger organisations in recent years, the sheer breadth of the products they carry can make it hard for them to keep up with the disruptive technology changes our industry is undergoing,” says Edo. “By staying focused on our specialties and leveraging our deep experience, we can provide even the smallest or largest channel partners with stellar service that makes their jobs easier while benefiting their end-customers.”

“We are pleased to have MVD Europe join our distribution network,” says Amy Zhou, sales director at Magewell. “Edo’s vast experience will contribute to the growth of our business in the Europe while helping us serve the evolving needs of our dealers, integrators and OEM partners in the region.”

“The European market represents a significant growth opportunity for us,” adds Paul Richards, director of business development at PTZOptics and HuddleCamHD. “Live streaming is one of the most common applications of our cameras, making MVD Europe’s combined expertise in the production and streaming domains ideal for supporting the efforts of our European resellers.”

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