Midwich is to exclusively distribute Samsung’s E-board interactive products in the UK and Ireland as of January 2017.

The AV distributor will be managing the full E-board Interactive portfolio consisting of Samsung Displays 32in and above; Samsung’s offering for education; as well as new Interactive products for corporate and retail environments being launched during 2017.

Midwich sees the engagement positively for the AV channel, especially as Interactive displays are a key growth area within the sector.

Thomas Brittain, head of display channel sales at Samsung Electronics comments: “It is great to partner with Midwich on such a strategic category for Samsung UK. This addition enhances the full display range already provided by the Midwich Group and gives Samsung real focus in this area. We are particularly excited to work with the dedicated interactive sales team in situ and grow this category for both Midwich and Samsung in 2017.”

Richard Bovingdon, Midwich head of interactive sales adds: “We’re absolutely delighted to be deepening our relationship. As well as being the number one digital signage brand globally, Samsung has a UK and EIRE market share of 43% for large format commercial displays. This coupled with its reputation for manufacturing high-quality displays, and investment into R&D provides Midwich with the confidence to deliver the most appropriate touch display solution across several verticals.”

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