The move is designed to broaden Absen’s reach within the corporate and digital signage sectors, helping to serve the burgeoning needs for cutting-edge large-scale displays. This is the largest Pan-EU distribution partnership for the brand, with the ranges available with very short lead times in 16 territories from the Maverick AV Solutions teams.
Joan Aixa, Smart Signage Director at Maverick AV Solutions explains; “This is a landmark new partnership for Maverick as LED displays become more suited to a distribution model, with shorter delivery schedules and an exploding number of applications which suit this type of display. Absen is the brand of choice for some of the most prominent companies, integration partners and rental businesses around the world. This collaboration will allow Absen to work with its current customers and vendor ecosystems, enabling it to enter new customer segments, including high growth areas such as the meeting room and corporate environments.
“Local support has played a key role in Absen’s success story and has enabled them to stay close to its customers, a position that mirrors the very essence of Maverick. This brand will be a great fit for our diverse resellers and the growth of smart spaces.”
Emma Liu, General Manager of Overseas Sales at Absen comments: “This new route to market is an exciting partnership to meet the demands throughout Europe. With increased expectations of the quality of technology and the focus around ‘What the corporate space looks like’, we believe collaborating with Maverick AV solutions and the wider Tech Data organisation will enable us to serve both the IT and AV communities with rapid stock deployments and scale to meet the needs of the market.”
Absen continuously conducts product and technology research and development to ensure its products are on trend and keeps the customer’s requirements in mind. Innovations have put the brand at the forefront of high resolution display technology as a European market leader.
Absen joins Maverick’s flagship portfolio of brands including Logitech, Microsoft, Lenovo, Barco, Samsung, Epson, Vision, LG, NEC, HP, Sharp and Avocor, available in 16 countries through its specialist teams. This includes Belgium, Netherlands, Spain, UK, Ireland, Portugal, Austria, Germany, Switzerland, Poland, Czech Republic, France, Italy, Denmark, Finland, Sweden and Norway.