The world’s largest NanoLumens AWARE Network is now even larger, thanks to the addition of two new 40ft LED displays. That brings the total number of displays at the Las Vegas Convention Center (LVCC) up to 15, all of which are managed and monitored through the NanoLumens AWARE platform.

The LVCC is one of the world’s most recognisable event spaces, with it playing host to some of the biggest trade shows, such as CES and CONEXPO. The displays, which are dispersed across nine locations, allow the convention centre to maximise its advertising reach. This gives it the ability to offer advertisers the ability to get in front of the hundreds of thousands of people who attend trade shows every year.

Working with Cox Business and Hospitality Network, the LVCC installed two seamless, back-to-back 40ft NanoLumens LED displays over a main visitor walkway. These displays are networked to the others through the NanoLumens AWARE display management platform, which simplifies system monitor and contribution distribution.

According to NanoLumens VP of Sales, West Coast, Dave Merlino, the two new displays add to the world’s largest single-site implementation of the cloud-based NanoLumens AWARE platform, giving the LVCC fast, simple control and monitoring of unlimited digital displays.

“After the successful launch of LVCC’s AWARE infrastructure in early 2017, the convention center wanted to up the ante for CES 2018,” David says.

“These huge overhead displays demand attendees’ attention and provide exhibitors and show organizers an unforgettable means to advertise and share information, while our innovative AWARE platform seamlessly integrates them into the same content and monitoring system currently managing the 15 displays that are located throughout the convention centre. The expansion capabilities of AWARE will allow LVCC to add and then control and monitor unlimited LCD and NanoLumens LED displays, guaranteeing smooth performance, industry leadership and adaptability to new trends for years to come.

Even though the plans for this large project were finalised just a month before CES 2018, installation was completed five days ahead of schedule, allowing LVCC to test and ensure perfect operation before the show. The new NanoLumens displays were custom designed and built to fit and maximise use of the available space, utilising a 4mm pixel pitch design, offering 1,700 nits of brightness, and weighing less than 3,220 pounds, which isn’t possible with panelled LCD video walls.

The convention centre’s NanoLumens’ AWARE network is currently the largest in the world, running more than 15 displays in nine locations, including the two 40ft NanoLumens LED displays, five single LCD displays, four 4×1 LCD videowalls, four 5×2 LCD videowalls, and one 6×6 LCD videowall.

According to Jady West, Hospitality Network senior director of sales, the NanoLumens LED displays were chosen to provide an ultra-modern, seamless digital display, in contrast to panelled video walls with bezels. Additionally, the AWARE platform will allow Cox Business and Hospitality Network to scale up for future installations and even provide a simplified means of managing multiple locations if required.

“The speed, flexibility and reliability of the NanoLumens AWARE platform play a major role in helping us to update and manage a network of displays that grows in number and complexity with each passing year,” said West. “AWARE provides us with an unparalleled advantage in a digital world. It combines display diagnostics and support functions with content management services and a robust audience measurement platform. We now have a complete view into every part of our network.”

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