A total of 23 Philips Professional Display Solutions displays, as well as two custom totems housing a 49-inch display were recently installed at one of the world’s most luxurious hotels.

A 5-star establishment, Hôtel Martinez embodies the light-heartedness of the Côte d’Azur and the Mediterranean lifestyle. This French Riviera landmark is a Green Globe-certified hotel featuring 409 rooms and suites catered for the most discerning guests. 

With views overlooking the sea and meticulous Art Deco design, this luxury hotel is both a place to see and be seen when visiting the Boulevard de La Croisette in Cannes, France.

To match this level of excellence, the hotel needed a modern digital signage solution to help orient and inform guests throughout its abundant establishment.

As quality, style and perfection were a necessity, Hôtel Martinez teamed up with Philips Professional Displays Solutions, and French based AV integration and digital signage solution specialist Inovasystem and Otrum for a holistic solution. 

Together, a custom fit out was designed and implemented throughout the establishment. This solution brought 23 new screens to the premises, ranging from 32 to 65-inch Philips D-Line displays, as well as two custom totems housing a 49-inch display each. 

Utilising the new digital signage solution, the hotel can communicate everything that they need including branded content, way-finding and service up-sells. The displays are wirelessly connected and run Otrum software, allowing hotel staff to easily update content from a single location. Additionally, Hyatt Martinez also provides Otrum Enterprise for guest in-room entertainment.

Content creation and deployment is quick and easy – allowing hotel staff to push branded communication, hotel information and up/cross-selling opportunities, while Inovasystem crafted custom totems to house the displays in high-traffic areas to match the hotel’s distinct high-end deco.

Otrum can send software updates remotely to ensure each device is running smoothly with the latest UI and stability features. Software upgrades are instant and can be directed to the entire fleet or selected sectors.

The displays used replace the need for printed material, meaning less paper usage. Displays were also chosen for their energy efficiency.

“The quality and solution provided by the team was exactly what we needed to match the level of excellence throughout the hotel,” comments Christophe Marques, Technical Director, Hôtel Martine.

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