Jordan O'BrienLondon’s Stansted Airport is taking its on-site customer messaging capabilities to a whole new level with the recent installation of a 39ft (12m) NanoLumens large scale visualisation solution that is being utilised to provide advertising space to marketers along with flight information and airport updates.
The massive passenger-engagement solution is the first curved screen to be installed at any airport in the United Kingdom.
Airport advertising agency Eye Airports recently stated that the new addition helps to transform advertising at airports, noting that the solution offers an unparalleled platform for advertisers to inspire and strongly engage with airport audiences.
With a second NanoLumens solution going up soon, this marks the latest in Eye Airports’ recently announced £8m ‘Redefining Airports’ investment spanning London’s Gatwick, Manchester, Stansted, Bristol and Newcastle Airports.
The project aims to offer bold new digital opportunities for advertisers and is said to be the largest investment in UK Airport advertising this decade.
According to NanoLumens SVP of global channels and EMEA, Jeff Crowley: “Large format LED displays in airports can greatly enhance a traveller’s experience while simultaneously reducing the workload of airport employees.
“Stansted Airport was able to utilise our one-of-a-kind technology to better serve their customers by clearly displaying flight information while also providing a unique, eye-catching advertising platform. The NanoCurve display attracts patrons with its bright, vivid imagery, and keeps them engrossed with its distinctive curved shape.”
London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year. The brightness and sheer size of the NanoLumens solution will serve to make it easy for flyers to quickly find their flight information, as well as for advertisers to have a truly captivating medium to display their messaging.
The gateway is currently undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment program.
Due to their expertise ADXBA was approached to design, fabricate and install the NanoLumens solution.
The company’s in-house software development department also helped create a bespoke management solution for controlling the material on the screen. The company worked closely with Stansted Airport’s IT department to ensure it was a good fit for their needs.
According to ADXBA managing director Jim Kerr, ADXBA successfully completed and delivered the project on time and within budget. “We were excited to be approached for this unique opportunity at Stansted and obviously delighted in playing an integral part in the modernisation of Stansted Airport. This project had a number of challenges for us and we are extremely proud with how we overcame these in delivering a fantastic and effective solution.”
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