LG Hits IFA Visitors With Largest Ever OLED Tunnel; All 450 Million Pixels Of It

Those visiting IFA 2016 can’t fail to miss LG’s show-stopping spectacle on its booth: an immersive OLED tunnel measuring a record-breaking 5m tall, 7.4m wide and 15m in length.

A total of 216 separate 55-inch curved OLED signage displays were assembled to create the unique structure comprising 447,897,600 – nearly half a billion – pixels to display a collection of scenes including Iceland’s Aurora Borealis, underwater ecosystems and deep space footage.

A video titled From Black to Black was produced by LG to include footage that accentuates the lifelike colours, including footage of the black ocean, jellyfish and whales, as well as scenes from deep black space and the northern lights on a black sky.

LG captured footage of Iceland’s Northern Lights using 14 separate 8K cameras to record every detail and movement as accurately as possible. Other video clips such as underwater scenes and shots taken from space will create a fully immersive environment for visitors.

The impressive scale of the display tunnel is made possible by OLED’s ultra-thin and flexible lightweight panels. OLED displays can be custom bent to concave or convex formations without picture quality distortion, allowing for these kinds of digital installations.

Each OLED pixel can switch itself on and off, eliminating the need for backlighting.

“It was 50 years ago this year that LG produced its first television and our OLED Tunnel at IFA 2016 is designed to celebrate this milestone with another milestone – the coming of OLED TV,” says Brian Kwon, president of LG Home Entertainment Company.

“We’re offering visitors to our booth at IFA the opportunity to experience OLED’s revolutionary image rendering capability complete with perfect black, infinite contrast ratio and realistic colours from any angle.”

Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 2-7 to experience the tunnel for themselves. Everyone else will have to be content with watching the video.

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