Kramer is opening a new Danish office after its 25-year partnership with Videoinform comes to an end, which will see Kramer take over distribution for the region.

The company is planning to take on Videoinform’s team in its new Denmark branch office when it takes over distribution on May 1 2015.

Kramer will still offer all the services delivered by Videoinform including sales engineering, customer support and training services to the Danish professional AV, presentation and IT industries.

The Danish division is set to be managed by Joakim Elm, who currently is the managing director of Kramer Sweden.

“Intensive Kramer education and technical training is one of our keys to success in Sweden, and we intend to implement the same strategy with our Danish customers,” says Joakim.

Videoinform’s lead on Kramer business, Flemming Rathsach is set to join the Kramer team as senior account manager of the new venture. He will be joined by Michael Hedegaard and Thomas Pasztor.

Kramer’s president and chairman, Dr Joseph Kramer, extended his thanks to the Videoinform team for the 25 years of service to the brand.

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