Almost like clockwork, Integrated Systems Europe’s managing director Mike Blackman has announced that ISE 2018 was the ‘most successful event ever’, attracting more than 80,000 attendees to the four-day event in Amsterdam. That’s significantly more than the 73,000 attendees that were recorded in 2017, and represents another year of growth for the show.
The numbers were not yet finalised, but the team behind ISE are estimating that this year’s show was set to break last year’s record by about 10%. It was also the biggest show since it began, with 15 halls and about 1,200 exhibitors, 180 of them who were at the show for the first time ever.
It has taken ISE just six years to reach 80,000 visitors, up from the 41,000 it recorded in 2012. Before the 2013 show, ISE announced that it was extending its contract with Amsterdam’s RAI until 2019 – although many are now expecting that the contract may not be renewed.
It certainly makes sense for ISE to move the show after 2019, as it’s now outgrowing the vast space offered by the RAI in Amsterdam. While the RAI offers 22 conference rooms and 11 halls, with a total floor space of 87,000m², that’s considerably smaller than many other venues across Europe. Rumours point to ISE’s consideration of Hannover, which boasts 496,000 m² of space, allowing the show room to grow.
If Hannover doesn’t pan out, Commercial Integrator Europe has come up with a list of other European cities with the facilities that meet all the requirements of the show.
- Messe Berlin – If ISE really wants to move to Germany, then the Messe Berlin could be a good shout. This is already the location of another major technology show, IFA, and boasts 26 halls and 160,000m² of space. That could be a little too big for ISE, however, and the traditional dates aren’t available.
- Messe Frankfurt – Another German venue, and would give ISE plenty of room the grow, but with 367,000m² it may be a little too big.
- Fira de Barcelona – Like the Messe in Frankfurt, the Fira de Barcelona may again be a little too big, with around 400,000m² worth of floor space split between two venues. ISE will precede one of Europe’s biggest technology trade shows in February, Mobile World Congress, however.
- Palexpo Geneva – ISE started life at the Palexpo in Geneva, but left for brighter pastures. Since its departure, Palexpo has been significantly renovated and is also larger than the RAI, with 102,000m² of exhibition space.
- NEC Birmingham – With the UK representing the second largest group of people attending ISE year-on-year, it might make sense to move the show to the UK’s premier venue. With 190,000m² of space, there’s still plenty of room in which the show can grow.
- Fieramilano, Milan – If ISE wants to switch to warmer climates, then Milan could be the perfect shout. This venue is still significantly larger than the RAI, with 345,000m² of floor space, but at least the temperatures get into the double digits in early February. It’s not exactly tropical, but it’s a start…
Germany is likely to be the best shout for ISE in the future. It has been one of the top countries for visitors to ISE since its inception, while it also has a wealth of large exhibition venues that can easily cope with the scale of ISE.