A new virtual reality ride is open to the public at The Blackpool Tower, and features a first for VR – a bespoke townscape of Blackpool’s iconic skyline and the Fylde Coast, offering unseen views of the landscape and icon buildings, such as The Blackpool Tower, the three Piers and The Pleasure Beach.

Operators say visitors to this world-famous attraction need only step into The Blackpool Tower’s brand-new themed entertainment and events space, The Fifth Floor, before experiencing the ‘thrill of a lifetime’ in this specially adapted edition of Immotion’s immersive VR coaster experience, The Tower Coaster.

Created by the team at Immotion, this is the first-time content from an existing experience has been modified to match an urban setting, something which is now available as part of Immotion’s offering, all of which is designed to create a more in-depth, and richer immersive experience for the user. 

CEO of Immotion Group plc, Martin Higginson, says, “We are absolutely delighted to have partnered with one of the most iconic tourist attractions in England. Our focus on quality, high-footfall leisure locations is embodied by The Blackpool Tower, and we hope to make the visitor journey even more enjoyable. 

“This bespoke experience is taking immersive VR to new levels and we cannot wait to engage further partners with more uniquely created cityscapes. We continue to provide our partners with high-value new exciting experiences that complement their current offerings and generate valuable ancillary revenue for them.

“We believe this is a highly scalable model with global potential, as has been evidenced by the number and quality of our international partnerships with the likes of Al Hokair, Merlin Entertainments, Shedd Aquarium, SeaLife, Santa Barbara Zoo and London’s The O2 Arena to name but a few.”

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