Following Liverpool being branded Europe’s ‘City of Culture’ in 2008, the city enjoyed a lot of social and economic success. That’s why the UK has launched its own ‘City of Culture’ initiative to try and replicate that success to other cities across the country. In 2017, that designation was awarded to Hull, which has put on quite a show in recent months.
Hull has been making a big deal of its City of Culture designation, and that’s why it has invested heavily in attracting tourists. One way it has achieved that is through outdoor performances using everything from projection mapping to lighting. One such performance was created by Jason Bruges Studio, which ran its show for two months from December to January, and lit up the night’s sky with SGM products.
“When Jason Bruges Studio approached me to design the lighting for this city wide installation that was to be outdoors during the winter months, I knew we needed SGM onboard,” says the lighting designer, Carlos Valente behind the installation ‘Where Do We Go from Here?’.
“Asides from the obvious low-power, IP rating, and bright factors, we also found the fixtures provided great lighting for camera with features to calibrate the LEDs Refresh rate.”
The site-specific installation used a specially choreographed interplay of light, shadow, and sound to guide people through three areas around Hull’s Old Town.
“We started the process with demos of just about every small footprint fixture that SGM makes, and ended up loving the light from the new S-4. It gave us a bright source in small form factor with beautiful colour correction and dimming,” notes Carlos.
Each installation featured a different configuration of repurposed industrial robots of varying sizes and at different levels, from ground to rooftop. The robots communicated through woven networks and acted as light guides, which created kinetic animations, resulting in the inquisitive acquaintance with the city. Some were pre-programmed, some were reactive and with a wide range of lighting effects, from beams, to shadows, and reflections, the robots animated and highlighted unseen places and encouraged people to see hull in a new light.
“We ended up using the S-4 to take charge of the whole of the Trinity Square site, where 9 robots cooperate on choreographed kinetic compositions with the S-4 and a directional speaker mounted onto the end. This site was very poetic and immersive and we needed a source that could give us pleasant white tones, inviting the public to step in and enjoy the installation,” explains Carlos.
“Not only have the SGM products been, in my experience, a sign of reliability, we have also got great support from the SGM UK team, who followed us all the way through the process.”