If you had to name one place where screens are seemingly inescapable, then it’s likely that you would name an airport; after all, they’re completely littered with them. Screens play an important role in traversing an airport, and have a number of use cases. Airports around the world have leveraged digital displays for showcasing departures and arrivals, while they have also revolutionised the impact of advertising – with some airports featuring larger-than-life screens.
NanoLumens, a firm with quite a bit of experience in the space, has produced a new white paper focused on exactly how visualisation solutions are playing a key role in defining the contemporary airport terminal experience. In its white paper, it found that dynamic signage was by far the most effective solution at delivering broadly applicable yet highly specific real-time information to vast groups of transitory audiences.
“On average, more than 65 million people now pass through each of the 10 busiest United States airports annually,” explained NanoLumens Vice President of Global Marketing and Business Development, Joe Lloyd.
“Many thousands more arrive and depart each day as airport and airline employees. These numbers increase annually and, as they do, the infrastructure constraints of each airport and the expectations of each traveller and airline increase accordingly.
“Pressure is constantly mounting on airports to optimize their efficiency, enrich the experiences of their passengers, and maximize the long-term viability of their existing infrastructure. As these pressures diversify and expand, so too must the solutions airports integrate to counter these demands. As with any transportation hub, the on-site experience for customers and businesses in an airport is intimately tethered to the availability of communications. The logistics of moving these passengers and employees through vast concourses on tight schedules can be impossibly complex, but precision and pragmatism are essential for a successful experience. Such a daunting challenge requires comprehensive communication tools to ensure that processes run smoothly, safely, and on time but there are few technologies capable of effectively delivering broadly applicable yet highly specific real-time information to vast groups of transitory audiences.”
According to Lloyd, dynamic digital signage solutions, specifically of the commercial LED variety, dramatically improve access to information. Visible from much greater distances than traditional signage and more effective at standing out amidst a sea of distractions, dynamic signage frees passengers to behave autonomously and frees airport administrators to focus on their own operations rather than the needs of individual passengers.
“With passengers properly informed and staff properly focused, the entire airport experience becomes more efficient, more profitable, and more secure,” she asserted. “Whether used for electronic visual information display systems (EVIDS) content, wayfinding, art, advertising, or all of those things simultaneously, dynamic signage solutions empower airport passengers, airlines, and airport administrators alike to get the most out of their airport experience. This is what this new white paper is all about.”
The white paper spotlights specific airports that are ahead of the curve in realising the full benefits of integrating LED visualisation solutions into their terminal operations. Highlighted airports include John F. Kennedy Airport in New York, Changi Airport in Singapore, the Toronto Pearson International Airport, the Vancouver International Airport, McCarran International Airport in Las Vegas, Stansted and Heathrow Airports in London, and the Charlotte Douglas International Airport in Charlotte, North Carolina, among many others.
The new white paper, entitled The Role of Dynamic Signage in an Evolving Airport Environment, is available for download here.