Hisense announces distribution partnership with Fortus to launch its commercial display solutions in the UK and Ireland.

Hisense, TV and household appliances brand, has announced that its full line up of commercial display solutions will be available in the UK from Q2 2021. Hisense has entered into a strategic partnership with Fortus to launch the brand across multiple channels in the UK and Ireland.

Fortus is the largest privately owned technology distributor in the UK with more than 20 years’ experience selling specialised CCTV and security solutions into key B2B channels. The Hisense commercial display brand offers a unique opportunity for Fortus to expand its reach into the Surveillance, Security and Pro AV markets.

Mark Massie, Commercial Director at Fortus UK explains, “We currently see a lot of convergence between the Security and Pro AV channels in the UK. Increasingly our traditional security customers are seeking integration of surveillance products with commercial display solutions. Equally we know that sales of security and surveillance products are growing rapidly into the AV channel. Having a market leading display brand like Hisense in our portfolio has the potential expand our sales and customer base significantly.”

Company history

Founded in 1969, Hisense has grown over five decades into a global electronics brand that now employs over 80,000 people. Dedication to product development and production efficiency has made it the fastest growing display brand in the world, claims the company. Hisense says its range of dedicated commercial display solutions deliver the highest standard of both performance and reliability at key market price points. The range includes Digital Signage, Interactive displays and bespoke LED and outdoor solutions.

Philip Davis, UK Sales Manager for Hisense commented on the Fortus appointment, “It’s great to share the ambitions of our Hisense distributor and working with Fortus in the UK and Ireland is exactly that. The company has grown significantly in the last 10 years during its successful partnerships with global brands such as Hikvision and Honeywell. Their recent expansion and appetite to enter the Pro AV market make them an excellent entry point for Hisense in the UK. The company infrastructure and extensive sales and support teams mean Fortus is genuinely able to add the value required to make Hisense a successful market leading commercial display brand in the UK.”

The maker’s products are scheduled to arrive in the UK and be shipping from Fortus in Q2 2021. All Hisense solutions sold in the UK are supported by a minimum three-year onsite deinstallation warranty.

The company recognises the need to build its brand through key sporting partnerships. In a range of focused high-profile sponsorships with key sporting events and clubs in various countries, the Hisense brand is quickly building its reputation as a recognised market leader that aligns itself with the world’s largest sporting events. Recent European football club sponsorships announced include Leeds Utd within the UK and Paris St Germain in France.

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