Showtec International recently partnered with HARMAN Professional Solutions to create a visual experience at the Beijing International Automotive Exhibition.
Based in Singapore and operating internationally in China, Malaysia and Kuala Lumpur, Showtec is a provider of professional audio, lighting, video and rigging services for concerts and other large productions. Showtec was recently hired to provide lighting for the Beijing International Automotive Exhibition, a biennial auto show in which top manufacturers such as Lexus, BMW and Mercedes-Benz showcase their latest luxury models to the largest and fastest growing auto market in the world. In order to ensure an elegant atmosphere with immersive lighting, Showtec relied on an array of Martin by HARMAN lighting fixtures.
“High-end events like the Beijing Auto Show require state-of-the-art lighting solutions to highlight the importance of the new innovations being exhibited,” says Henry Ang, Managing Director, Showtec International, Singapore.
“With this goal in mind, the Martin fixtures were a perfect fit, helping to transform the venue into a supercharged visual environment in which attendees would never forget where they got their first look at the new Porsche.”
Showtec utilised the new MAC Viper Wash DX, a full-range wash luminaire equipped with an internal shutter system that enabled the team to map the light projection onto the car models and other set elements with precision. MAC Viper Wash DX’s internal framing system allowed the Showtec team to use it as an automated substitute for conventional daylight Fresnel fixture.
The team also used MAC Encore Wash, a full-featured LED alternative to the Viper Wash DX. MAC Encore Wash comes in two colour temperature variants. Encore Wash WRM offers 3000K warm incandescent emulation, while Encore Wash CLD produces 6000K neutral daylight. Both variants can be utilised as substitutes for traditional tungsten fixtures with the additional benefit of colour mixing and automation.
“Beijing International Automotive Exhibition is one of the biggest auto shows in the world, and we’re honoured to be represented there by Showtec International,” says Ramesh Jayaraman, VP & GM, APAC, HARMAN Professional Solutions.
“The Martin lighting fixtures enhanced attendees’ visual experience, and helped create a lasting positive impression of the event in their minds. We’re glad to meet the unique demands of this world class event, and we thank Showtec for their commitment to customer satisfaction and faith in HARMAN products.”