Cologne-based GUDE Systems celebrates its 35th anniversary this month.

The family-run company was founded in 1988 to develop, produce and distribute precise radio clock systems and interface isolators for the PC.

In the meantime, the product portfolio of the medium-sized company ranges from intelligent power strips and reliable relay controls to detailed measuring LAN sensors and the radio clock systems from the early days. 

The company, which has won several awards, attaches particular importance to a high level of quality in the production of its own developments. At present, the German company’s products are sold in over 40 countries, including Australia, South Africa, the Middle East and the USA, with the support of 25 distribution partners.

“Even at a young age, when it came to toys, I was more interested in how they worked than in playing with them,” says Michael, the company founder. “And when I was given a physics kit as a gift at the age of 12, my inventive spirit was finally awakened. From then on, I felt the need to solve things differently than usual or to develop them in a new way, instead of being satisfied with the tried and tested.“

Michael has participated several times in the “Jugend forscht” competition and was awarded a prize for his invention at the national level in 1979 when he developed a Z80 computer system that can be used to simplify internal school administrative procedures and brings considerable cost savings in acquisition.

Andreas Boettcher, Managing Director Technology, realised early on that a good product idea alone is not enough to be successful:

“For customers to buy your product again and recommend you to others, you have to convince them not only of the function, but also of the quality,” he explains. “So you don’t achieve sustainable success through the customer, but always together with the customer.”

The DNA of GUDE Systems consists of German engineering coupled with the claim to deliver innovation of the highest quality. At the company, this can be seen in its positive business figures, growing customer base and its ISO9001 and UL certification.

Management is using the company’s 35th anniversary as an opportunity to present its corporate mission, consisting of the company’s four value pillars:

G – GUDE Quality: “We deliver high quality to our customers. In times when products are designed less and less for sustainable use and more and more for repurchase due to short lifetimes, we clearly stand out from the crowd. We focus on durable and reliable products.

U – Understanding and family-oriented: We offer our employees an environment in which they enjoy working. The focus is on people, so that they can easily contribute their skills and ideas to our company.

D – Durable and sustainable: We strive for long-term partnerships in our business relationships. Only together with our customers and suppliers can we promote sustainability and achieve lasting success.

E – Efficient and solution-oriented: We accept challenges and are convinced that every problem can be solved with creativity and pragmatism. Our motto: tackle instead of wait.”

“With this mission lived out, we look forward to the next 35 years and beyond,” explains Philipp Gude, second-generation managing director. “We are convinced that with our values we will provide greater added value for our customers, our employees, our society and for our environment in the long term.”

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