Parkway Cinema in Beverley, Yorkshire is the first multiplex in the UK to install Christie Vive Audio and the first cinema in EMEA to install the new LA2 speakers specifically designed for smaller to medium venues. Parkway debuted its new technology with Star Wars: The Force Awakens.

In fact, the brand new six-screen complex is made up entirely of Christie cinema solutions: Christie Vive Audio, projection including 4K, Christie IMB and a SKA 3D audio processor, designed and installed by Integrator Arts Alliance Media.

“As an independent business, we only invest where we believe we can make a real difference to the community, and Beverley is exactly the right place for our newest cinema,” explains managing director Scott Marshall.

“We aim to offer the very best experience, which includes offering the very best in audio for our customers. Having opened during the Star Wars release I am delighted that film fans are already commenting how great the sound is.”

Christie states that Vive Audio allows people to hear subtle details in a film soundtrack not picked up by traditional cinema sound systems.

“There is 7.1 audio in every auditorium, including our new LA2 Screen Loudspeakers which just launched in October – and this is the first site to use it,” adds Chris Connett, business development manager for Christie.

“The Parkway team was looking for a value-engineered solution – what you might call affordable excellence – and, although they had experience of other systems, they chose Vive Audio. I’m really delighted that through their integrator (Arts Alliance Media) the team at Parkway has really pulled off something very special in Beverley.

“They also chose to use SKA-3D, not only used for DCI 7.1 playback, but also its powerful Video Scaler and A/V processor, which allows Parkway to host any number of pre-show events and alternative content shows too,” he furthered.

“The customer reaction to both the Christie picture and sound has given Beverley the best Cinema experience that the town deserves,” says Scott.

More Star Wars news

4 Out-of-this-World Star Wars Themed Theatres

Star Wars: The Force Awakens To Be Shown As Intended In Only Two UK Cinemas

Christie Assists Disney With Star Wars: The Force Awakens Premiere

Skywalker Sound: Which studio monitor was used to mix the new StarWars film?

Star Wars: The Force Awakens Mastered In Dolby Vision And Dolby Atmos

 

No more articles