The Digital Place-Based Advertising Association, which is a global organisation tasked with promoting the Digital Out of Home (DOOH) industry, has signed up Daktronics as a brand-new member. This is a major win for the association, with Daktronics being globally recognised for some of the world’s most notable projects, such as the renovation of London’s Piccadilly Circus.  

DPAA already count some of the industry’s top names amongst its ranks, including Broadsign, Clear Channel, JCDecaux and Outfront. The addition of Daktronics further strengthens the association’s standing in the industry, with it bringing together device manufacturers, advertising providers and advertisers.  

Barry Frey, DPAA President & CEO, noted, “Daktronics is at the forefront of the exciting digital display innovations that are happening in the out-of-home industry all around the world. We are delighted to welcome them to our member community and to having their voice at the DPAA table.”    

Membership of the DPAA comes with a number of benefits for constituent companies, with the organisation highlighting its ability to drive sales and development through its industry contacts. The association also offers members curated tours of both Cannes Lions and CES, as well as input in making key decisions that will affect the industry as a whole.   

Joni Schmeichel, OOH Marketing Strategist, Daktronics, said, “DPAA is a dynamic group that is helping to grow the global digital out-of-home business, and we are pleased to be joining Barry and his team in their efforts.” 

Daktronics is one of the best-known firms in the digital signage industry, offering a whole range of solutions for those wanting to maximise their high traffic areas. Its screens have provided ample advertising opportunity for stadiums around the world, such as at Everbank Field where it installed one of the largest HD displays in the world.  

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