Christie will now offer Arts Alliance Media software and services to its customers in the commercial cinema market, with the firm officially signing a reseller agreement with the London-based developer of digital cinema software.  

Arts Alliance Media offers a wide range of solutions to exhibitors which promises to reduce costs, increase efficiency, and improve the cinematic experience for audiences. Its software solutions, such as the Screenwriter theatre management system are designed to keep everything running smoothly behind the scenes at cinemas. By automating cinemas’ hardware operations, schedules, playlists, and screenings, they can deliver maximum impact to exhibitor efficiency and audience satisfaction. AAM software has a global reach of over 40,000 digital screens.

“We are very excited to have AAM’s suite of theatre management software as part of our offering to exhibitors,” says Dale Miller, Executive Vice President, Cinema, at Christie.

“Their software solutions are the most widely deployed and well-integrated theatre management systems in the world, and the perfect complement to our powerful, high-performance projectors and immersive audio solutions for cinema applications. As such, we can now offer exhibitors an end-to-end solution that delivers on all fronts.”

“Christie has been a long-time partner of ours and have a deep understanding of the global cinema market,” says Mark Kamiyama, SVP of Global Sales at AAM.

“It’s a powerful endorsement of AAM that Christie will now sell and support our solutions directly. We believe our new agreement with Christie represents an opportunity to expand our global footprint even further.”

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