Carousel Digital Signage will come to Digital Signage Expo later this month with a renewed message for its broad customer base: embrace collaboration and keep your content fresh to ensure a true return on investment.

“Digital signage is no longer a novel technology that sells itself through a “wow factor”, said JJ Parker, CEO of Carousel Digital Signage.

“Deployments fail and ROIs fade when organisations fail to leverage the true communications power that digital signage offers. Our latest Carousel innovations give end users new flexible and easy to use tools that invite collaboration, and help businesses keep their content and messaging up to date. This is especially important in the corporate and education markets where Carousel Digital Signage brings especially strong value.”

At its Digital Signage Expo stand (2627), Carousel Digital Signage will demonstrate its Carousel Cloud platform for the first time, alongside its on-premise solutions. Carousel Cloud is the new subscription-based SaaS platform for organisations seeking an off-premise, hosted digital signage service with limitless scalability. Carousel Cloud brings the standard benefits of any cloud service, eliminating the expense and maintenance associated with traditional hardware servers in favour of a lightweight, software-defined architecture that is centralised within an offsite IT infrastructure.

Carousel Cloud’s architecture accommodates more users from more locations, helping organisations become more collaborative, keeping playlists fresh and dynamic. “We believe this will help our customers build a winning strategy around content development and audience engagement, and deliver real value to the broader organisation.”

Carousel Digital Signage’s embrace of Apple TV devices for content playout will continue to be a key focus. Parker notes that K-12 school districts in the US have been the quickest to adopt the technology, due to familiarity of the device and a non-intrusive profile. For added value, a Carousel Player app, available through app stores or mobile device management (MDM) software, quickly turns Apple TV devices into enterprise-grade media players.

While offering value for both cloud and on-premise deployments, the low price point of using Apple TV devices as media players is further enhanced through Carousel Cloud’s subscription model.

“Whether deployed in the cloud or on-premise, Carousel Digital Signage will help our customers deliver content that is always up-to-date for classrooms, conference rooms, and common areas, with exceptional ease of use and management,” said Parker. 

“With our cloud solution and the Apple TV as a media player, we’ve made significant strides in making the technology disappear from the classroom and the corporate environment. Instead, we’re putting the focus on how to effectively use your digital signage network to support your educational, business and even experiential initiatives.”

Digital Signage Expo takes place March 27-28 at the Las Vegas Convention Center.

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