As the Official Technology Supplier-Sound for Ascot Racecourse, Bose Professional technology was part of this year’s exciting Royal Ascot. The audio solution is truly bespoke, consisting of almost 1,000 surface-mount and in-ceiling loudspeakers throughout the racecourse, promenade and other public areas, including 250 private boxes — more than any other venue in Europe.

Founded on a bedrock of tradition more than 300 years in the making, racing first took place in 1711 at the behest of Queen Anne in the Berkshire countryside approximately six miles from Windsor Castle. With more than 600,000 visitors each year during the usual 26 days of racing, Ascot Racecourse reimagined what a world-class race day experience should be, leveraging the innovative audio technology and expertise found with Bose Professional.

“Bose innovation has allowed us to take people on a journey,” states Craig Staddon, head of sales at Ascot. “Since we began working with Bose, our guests repeatedly tell us the audio has added another dimension to the races — it simply brings the racing experience alive more.”

Consisting of ArenaMatch AM10, AM20 and AM40 loudspeakers as the basis for the system, the audio solution integrates Panaray MA12EX modular columnar array loudspeakers, ArenaMatch Utility AMU108 and AMU208, and a variety of FreeSpace loudspeakers all throughout the entire venue. The solution is powered by a network of PowerMatch PM8500N power amplifiers containing specific Dante cards.

“Ascot has very specific needs. The core of the Ascot experience culminates in 11–12 minutes, yet guests are here for upwards of six hours or more,” shares George Vaughan, head of technology at Ascot. “For us, audio is a key element that goes beyond simple commentary needs. It’s about everything from announcing race details, upcoming event information and the distribution of music that keeps our guests entertained throughout the entire experience. And with Bose, their experience is ideal.”

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