BG Event Ltd has formally taken on the Hungarian distribution for Martin Audio’s loudspeaker portfolio.

The Budapest-based company was originally created for a single project back in 2011, and only became active again when owner Gergő Szentiványi sold his shares in the previous company that was importing the brand.

Today, BG Event also operates as a rental company, with an inventory containing a wide range of Martin Audio PAs. In addition, it has moving lights and a modular stage system.

BG Event initially purchased a Martin Audio MLA Compact Multi-cellular Loudspeaker Array and WS218X subs — with a view of selling the system in the territory. BG Event business development consultant, Balázs Szentiványi notes that this changed due to market demand. “We had to start doing gigs with it to demonstrate the capabilities of the system,” he says.

“Eventually we loved it so much that we decided to keep it for ourselves and add to our rental arm.”

The system has been put to use with a number of subsequent projects for MLA Compact. One of these was the Sziget Festival, where BG Event equipped the conventional Europe and Colosseum round electronic stages with the enclosures.

“Martin Audio is prestigious and well-known in the country; but while in many cases aging gear needs to be replaced with new technology, investment cost is always an issue in Hungary. However, we will build brand awareness through social media, exhibitions, print advertising, and using the products. Doing gigs with the MLA Compact will create its own impact,” notes Balázs.

BG Event plans to hold demonstrations with the full Martin Audio CDD range, as well as the new BlacklineX — with a view to staging an MLA seminar later in the year.  “We are very excited by all the new models released,” continues Balázs. “This is particularly the case with the complete CDD range, including CDD-LIVE! and now BlacklineX series.”

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