AVIXA has announced a strategic partnership with the Association of Luxury Suite Directors (ALSD). The hope is that the partnership will raise awareness of the commercial AV industry, by showcasing the fan-engagement benefits created by integrated audiovisual experiences in stadium and arena design.

The partnership with the ASLD is the latest expansion of AVIXA’s ongoing initiative to increase industry awareness across a variety of markets. The association has already launched programs in the retail, hospitality, higher education and banking channels, with live sporting entertainment just the latest initiative.

“Our partnership with ALSD will enable us to reach sports thought leaders in ways that will increase business for all AVIXA’s members,” says AVIXA CEO David Labuskes, CTS, CAE, RCDD.

As part of the partnership, AVIXA will host panels and roundtable discussions at the 2018 ALSD Sports Venue Design & Build Forum, June 25-26 in Atlanta, and at InfoComm 2018, June 2-8 in Las Vegas. These events will bring together representatives from teams, venues, architecture and design firms, and AV integrators.

The agreement also includes AVIXA sponsorship of ALSD’s Spotlight Awards, which recognises leaders in stadium and arena design. As part of the sponsorship, AVIXA and ALSD will introduce new award categories recognising innovative use of AV solutions in sport venues.

Also with the agreement, AVIXA CEO Labuskes assumes a seat on the Board of the ALSD Sports Venue Design & Build Forum, which includes executives from AEG, the Texas Rangers, Speedway Motorsports, and other organisations, including leading design and engineering firms.

“The sports and entertainment venue marketplace is not one business; it’s an amalgamation of businesses that curiously tie together,” adds Bill Dorsey, chairman, Association of Luxury Suite Directors.

“Who ties this together? Often, it’s the AV and technology integrator. AVIXA is a huge organisation that represents this group of manufacturers, designers and systems integrators, so the ALSD’s partnership with this association makes complete sense. AVIXA represents the experience of the fan who watches the scoreboard; uses the menu boards; connects to the Wi-Fi network; watches the game from an in-venue sports bar; and so much more. In short, AVIXA is the glue that keeps the fans engaged. All of us at ALSD look forward to partnering with AVIXA and its members to promote to our audience of venue owners, team management, and industry designers and architects the power of audiovisual technology in creating the future fan experience.”

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