Marvel’s Avengers: Age of Ultron is on course to beat Avengers Assemble at the box office, with its opening weekend smashing box office records, including the largest overseas launch for an IMAX film.
IMAX cinemas averaged around £40,000 a screen, taking in over £650,000 in total on 175 screens, making it the company’s highest ever non-China overseas debut.
It’s not just at IMAX that Marvel’s and Disney’s Avengers: Age of Ultron is seeing a high return, with it smashing the box office record for the highest ever opening weekend in the UK too, beating the previous record holder, Fifty Shades of Grey.
Avengers: Age of Ultron is yet to open in the United States, although it has already taken in over £130 million. It’s a long way to go for the film to reach the £1.7 billion record set by Avatar, but it’s already hot on the heels of the first Avengers film which took in just shy of £1 billion.
“We’d like to congratulate our longtime partners at Disney and Marvel on this phenomenal overseas opening and for creating an awe-inspiring and resilient franchise that is perfectly suited for The IMAX Experience,” says Greg Foster, senior executive vice president, IMAX Corp. and CEO of IMAX Entertainment.
“The international IMAX opening for Avengers: Age of Ultron is record-setting and especially notable if you look at our per screen averages on a local currency basis. With major overseas territories like China and Japan yet to come, as well as the domestic market opening this weekend, we’re excited to continue to build upon the tradition of quality entertainment that the Marvel/IMAX connection carries with audiences worldwide.”
Avengers: Age of Ultron opened in the UK last week, with a US opening set to happen this Friday.