3D Projection Mapping With Rihanna: How They Did It

LA-based PaintScaping recently lended its expertise in large-scale 3D projection mapping for the Calvin Harris and Rihanna music video This is What You Came For.

Partnering with content creator Baked FX, PaintScaping mapped a set piece in the shape of an open white cube with graphics and live-action imagery.

Throughout the video, Rihanna performs in the cube, which is shown sitting on a soundstage. As she sings, the various faces within the cube display an array of changing facades and effects.

PaintScaping CEO Philippe Bergeron used an eight-channel Alcorn McBride A/V Binloop HD player to feed seven Christie Digital 18K projectors, which together handled the projection mapping. Projectors were dedicated to each face of the cube, including the front wall that closed off the box.

Philippe is a long-time user of Alcorn McBride A/V Binloop HD players for projection mapping.

“When there are multiple projectors and we need to synch content, Alcorn becomes a critical player,” he explains. “The challenge for this music video was not only the complex mapping of the cube – a tough aspect ratio for projection – but also delivering seamless renders of the content.”

He notes that the A/V Binloop HD replaced a traditional media server on This is What You Came For. “The Binloop is an enormously important player in the mapping world and a less expensive solution than a media server,” he furthers.

The A/V Binloop HD also made quick work of last-minute content changes. “Alcorn advised us how to generate content on set that played directly in Alcorn’s MPEG4 format with no need for conversion. That saved us lots of time.”

Philippe frequently selects Alcorn McBride products for a diverse range of PaintScaping projects, including the 3D Holiday Light Show at Two Rodeo Drive in Beverly Hills and a recent fun-filled movie night at the Playboy Mansion.

“The Binloop is rock solid when it comes to synching media files together,” he notes. “I’m already planning to use them again on an upcoming job.”

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