Global shopping giant Unibail-Rodamco-Westfieldhas completed the installation of more than 250 bespoke designed digital display solutions inside its two London-based shopping centres; White City and Stratford, designed by Trueform.

The displays, which include 170 installations in White City (West London) and 80 in Stratford (East London), were designed and built by British company Trueform, who provided an end-to-end-service for the project from the outset.

Westfield, which also has locations throughout the USA and Europe, has recently completed a £600 million expansion upgrade of its White City location – a venue which welcomes over 30 million visitors a year and covers over 2.6 million square feet – over all of which, digital signage plays a crucial role.

With a desire to improve the customer experience, whilst also enhancing marketing opportunities, a range of 49in, 55in and 75in digital 4G connected 4K displays – each incorporating interactive digital advertising and touch screen functionality – have been installed.

The units utilise combinations of both Samsung and LG open frame displays with Trueform’s own ‘Fusion’ smart technology climate control engines, which feature remote diagnostic and repair capabilities, utilising Broadsign on Windows 10-IOT platform.

Such has been the success of the installations at White City, Trueform has since provided a further 80in, 75in digital pods at its other London location in Stratford.

All pods can provide internet connectivity, audience measurement and analytics and are visible in all lighting condition – including direct sunlight. Built from long-lasting rugged-materials they are able to withstand potential vandalism attacks.

Jonathan Morley, Global CEO, Trueform Digital, comments, “Following our great success and great working relationship with the Westfield team at their stunning White City shopping centre, the additional order from Westfield was a major endorsement for Trueform and our premium range of indoor and outdoor digital advertising products.”

Jonathan adds: “Both awards provide a further premium showcase of our capabilities in the digital retail signage market and a further huge endorsement of Trueform Digital’s expertise.”

With over 40 years of experience in the design, manufacture and deployment of interior and exterior digital displays and advanced digital display technologies, Trueform has successfully delivered over 150,000 units to premium retail, leisure and transportation locations throughout the World.

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